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Facebook UTM Link Builder

Build trackable campaign URLs with UTM parameters for social posts.

The page you are linking to

Where traffic comes from (e.g. linkedin)

Marketing channel (e.g. social, email, cpc)

Specific campaign identifier

Paid search keywords (optional)

Differentiate ads or links (optional)

Generated URL

Fill in the fields above to generate your Facebook campaign URL

How to use the Facebook UTM Link Builder

Without UTM parameters on your Facebook links, you can't tell which posts are actually driving website traffic in Google Analytics or any other analytics tool. This tool builds properly formatted UTM URLs in seconds.

  1. 1.Enter your destination URL and fill in the campaign fields above
  2. 2.The tool generates a complete UTM-tagged URL as you type
  3. 3.Copy the URL and use it in your Facebook post to track your traffic

Why use the Facebook UTM Link Builder?

Without UTM parameters, you can't tell in analytics which Facebook posts actually drive website traffic. This builder creates correctly formatted, trackable campaign URLs in seconds so broad consumer audiences, groups, and local communities can measure what's working on Facebook.

Facebook specifics

Parameters
source, medium, campaign, term, content
Suggested source
facebook

Tips for Facebook

  • Set utm_source to “facebook” and utm_medium to “social” for clean Facebook reporting.
  • Keep campaign names lowercase and consistent so analytics groups them correctly.
  • Shorten the final UTM URL with a link shortener before pasting into Facebook.

Frequently asked questions

What UTM parameters should I use for Facebook?

Use utm_source=facebook, utm_medium=social, and a descriptive utm_campaign. This tool fills them in and builds the full URL for you.

Will UTM tags work in Facebook links?

Yes. Facebook passes the full URL through, so your analytics tool records the source, medium, and campaign when someone clicks.